Ecommerce site wants more converting traffic at reduced cost per conversion

Client Description:

Wholesale Keychains operates an ecommerce website that sells key chains for automotives of every kind. From car models to occasions, they even have a keychain for occasions like turning Sweet Sixteen, Graduation, Births, Gadgets like Pepper Spray and fun ones like Disney as well.

When Jeff first came to us, they were doing reasonably well but they were not being found online for all the funky and fun products they were selling.

Key issues were:

  1. Educating potential customers about the existence of these products
  2. Products were not found online through search even though there were around 2000 being sold online in the website
  3. Limited traffic to the website and low conversion rate


With over 2000 products, product display hierarchy and presentation of this information to visitors and search engines was a key challenge. The challenge was that not enough people were aware of the existence of these products with high Pay per click advertising cost. PPC, though done, at a moderate level, was getting to be too expensive with not enough conversions.

The traffic coming in was people who accidentally happened upon the store or people just curious and visiting, none buying.


Software WORX team analyzed the ecommerce store and concluded that education and online marketing was the first step. Targeting the right audience, who are looking to giving gifts as personal items, teenagers looking for unique and exciting gadgets to own, gifts for various occasions. Informing the target audience and guiding them to the right store to buy the products.

A marketing plan was made and over a six-month time period several online channels were used to educate consumers about keychains that are fun, customized and personalized.


In six months time, over 250 products ranked in the first pages of Google and within 3 months increased sales over 400%. Search engine traffic increased with potential customers coming in through Google, Yahoo, MSN and various other search engines.

Over 2000 product pages were indexed and ranked in the coming months and the conversions from just traffic to online buyers increased with the result that Wholesale Keychains ranks in the first page of Google, Yahoo and MSN.


"I contacted Software WORX (then SeoEcom) in October of 2007 because I was looking for an experienced internet marketer.  What I found was an experienced internet marketing company with employees filled with zeal!  All staff members eagerly & promptly respond to all questions and go above & beyond to ensure my satisfaction.

I have worked with Software WORX for over 6 months.  I contacted them with questions once, twice, and even ten times a day.  Not a day goes by when I do not receive a response within a 24 hour period; usually sooner.  I myself am very eager to read their well thought out & detailed answers.  They explain what they are doing, why they are doing, and how I could even do what they are doing!

So far I have seen #1 placement for keywords most of my keywords in Yahoo; 159 keywords.  Since our website has over 1200 SKU’s it took a while to make the necessary modifications that Google needed.  But after a long 6 months (with Software WORX putting in extra time) we are starting to see Google results!

We look forward to working with Software WORX for the next 2 months and will continue using them for and future projects."

- Jeff Foster, Owner of WebBizIdeas