Andrew Crellin operates a Perth based brick and mortar business selling rare and antique coins. In the year 2007, when Andrew approached Software WORX, his previous online store was with Gate13 and ran on a proprietary CMS. Andrew’s offline credibility from his career at Perth Mint, followed by a decade with two leading numismatic dealers and being an author of two acclaimed books added to some sales online.
Some key issues that were impacting previous online sales were:
Develop a site that has an integrated corporate presence, shopping cart, blog that is search engine optimized and enable easy importing of new products from an external database application. The online store has to engage the visitor, and get people on the fence to interact with Andrew and his sales team for sales of products to take place.
Leveraging various existing Drupal modules, including Drupal ecommerce Sterling Currency site was developed over a staged six month period, with:
Over a 1 year period, since this site has been operation Andrew’s business received the following benefits:
“My online business has grown to a whole new level since working with Software WORX. Joe has an intimate understanding of the key drivers of success in ecommerce, and has been fundamental in supporting me with key strategic ecommerce decisions, and also in supporting the effective implementation of those decisions. I recommend Software WORX without hesitation, although not to my online competition!” - Andrew Crellin